StrataGuide logo with compass symbol
StrataGuide logo with compass symbol
StrataGuide logo with compass symbol

U.S. MARKET ENTRY & GTM FOR SCALE | FOUNDER-LED B2B TECHNOLOGY & MARKETPLACES

Choose a market you can win. Build the system to grow in it.

StrataGuide helps founder-led B2B technology companies figure out where to compete, who to sell to, and how to turn that opportunity into revenue. Whether you're entering the U.S. or trying to grow an existing business, we help you make the right market decisions, understand what buyers need, and build the sales and marketing system to win them.

Discuss Your Growth Challenge

See How We Work

Built for founder-led B2B technology and marketplace companies with traction under $10M in revenue.

U.S. MARKET ENTRY & GTM FOR SCALE

Choose a market you can win. Build the system to grow in it.

StrataGuide helps founder-led B2B technology companies figure out where to compete, who to sell to, and how to turn that opportunity into revenue. Whether you're entering the U.S. or trying to grow an existing business, we help you make the right market decisions, understand what buyers need, and build the sales and marketing system to win them.

Discuss Your Growth Challenge

See How We Work

Built for founder-led B2B technology and marketplace companies with traction under $10M in revenue.

U.S. MARKET ENTRY & GTM FOR SCALE

Choose a market you can win. Build the system to grow in it.

StrataGuide helps founder-led B2B technology companies figure out where to compete, who to sell to, and how to turn that opportunity into revenue. Whether you're entering the U.S. or trying to grow an existing business, we help you make the right market decisions, understand what buyers need, and build the sales and marketing system to win them.

Discuss Your Growth Challenge

See How We Work

Built for founder-led B2B technology and marketplace companies with traction under $10M in revenue.

Caryne Say, founder of StrataGuide.
Caryne Say, founder of StrataGuide.

Growth gets harder when the market and strategy aren’t working together.

Growth gets harder when the market and strategy aren’t working together.

Growth gets harder when the market and strategy aren’t working together.

You may have a strong product and paying customers, but growth isn't as consistent as it should be. Whether you're entering the U.S. or expanding in an existing market, choosing the right customers, giving them a compelling reason to buy, and turning that demand into revenue requires a clear strategy and the right commercial system.

You may have a strong product and paying customers, but growth isn't as consistent as it should be. Whether you're entering the U.S. or expanding in an existing market, choosing the right customers, giving them a compelling reason to buy, and turning that demand into revenue requires a clear strategy and the right commercial system.

You may have a strong product and paying customers, but growth isn't as consistent as it should be. Whether you're entering the U.S. or expanding in an existing market, choosing the right customers, giving them a compelling reason to buy, and turning that demand into revenue requires a clear strategy and the right commercial system.

Two problems that make growth more expensive than it needs to be.

You see opportunities in several markets or industries, but haven’t established which buyers have the strongest reason to buy. Your team spreads its effort across too many segments, and it’s difficult to tell what’s actually working.

01. You’re pursuing the wrong customers.

01. You’re pursuing the wrong customers.

You see opportunities in several markets or industries, but haven’t established which buyers have the strongest reason to buy. Your team spreads its effort across too many segments, and it’s difficult to tell what’s actually working.

You see opportunities in several markets or industries, but haven’t established which buyers have the strongest reason to buy. Your team spreads its effort across too many segments, and it’s difficult to tell what’s actually working.

01. You’re pursuing the wrong customers.

01. You’re pursuing the wrong customers.

You see opportunities in several markets or industries, but haven’t established which buyers have the strongest reason to buy. Your team spreads its effort across too many segments, and it’s difficult to tell what’s actually working.

02. The market is right, but the way you’re selling isn’t working.

There’s interest, but deals take too long or stall. Sales and marketing aren’t working from the same understanding of the customer, and the founder is still doing too much of the selling.

The first problem requires a sharper market decision. The second requires a better commercial system. Sometimes you have both.

02. The market is right, but the way you’re selling isn’t working.

There’s interest, but deals take too long or stall. Sales and marketing aren’t working from the same understanding of the customer, and the founder is still doing too much of the selling.

The first problem requires a sharper market decision. The second requires a better commercial system. Sometimes you have both.

The cost of guessing

When you solve the wrong problem, you spend more and learn less.

When you solve the wrong problem, you spend more and learn less.

When you solve the wrong problem, you spend more and learn less.

$90M+

Attributed Revenue

$1M to $8M

ARR in 12 Months at Grovo

70%+

of a $50M target delivered in six months at The Knot Worldwide

19+ years

building GTM and commercial systems across B2B technology/AI and global marketplaces

Pushpins on a world map
Statics images

$90M+

Attributed Revenue

$1M to $8M

ARR in 12 Months at Grovo

70%+

of a $50M target delivered in six months at The Knot Worldwide

19+ years

building GTM and commercial systems across B2B technology and marketplaces

Pushpins on a world map
Statics images

$90M+

Attributed Revenue

$1M to $8M

ARR in 12 Months at Grovo

70%+

of a $50M target delivered in six months at The Knot Worldwide

19+ years

building GTM and commercial systems across B2B technology and marketplaces

Pushpins on a world map

How we can help

U.S. Market Entry

For international B2B technology and marketplace companies with traction outside the U.S. We identify the first buyer and use case to pursue, strengthen the proof and positioning, and test the path to pipeline through U.S. buyer research and a 90-day market test.

Discuss U.S. market entry

U.S. Market Entry

For international B2B technology companies ready to pursue U.S. customers. You've proven the product elsewhere. Now you need to decide which U.S. buyers to pursue, what will make them buy, and where to invest first. We assess your market options, research prospective buyers, build the positioning and sales strategy, and identify what needs to be tested before committing further. Starting point: Market and buyer assessment. Next step: Buyer research, GTM strategy and an optional 90-day commercial test.

Discuss U.S. market entry

U.S. Market Entry

For international B2B technology and marketplace companies with traction outside the U.S. We identify the first buyer and use case to pursue, strengthen the proof and positioning, and test the path to pipeline through U.S. buyer research and a 90-day market test.

Discuss U.S. market entry

GTM for Scale

For companies with customers and revenue, but inconsistent growth. We sharpen the market, positioning, and sales motion, then align sales and marketing around a system the team can repeat without the founder carrying every deal.

Discuss GTM for Scale

GTM for Scale

For founder-led B2B companies with customers and revenue, but inconsistent growth. You've already found demand. But the team may be targeting too many customers, losing opportunities it should win, or relying heavily on the founder to keep deals moving. We examine where growth is getting stuck, then work with your team to improve targeting, positioning, demand generation, sales conversion and commercial performance. Starting point: Commercial growth assessment. Next step: A focused plan and, where needed, ongoing implementation support.

Discuss GTM for Scale

GTM for Scale

For companies with customers and revenue, but inconsistent growth. We sharpen the market, positioning, and sales motion, then align sales and marketing around a system the team can repeat without the founder carrying every deal.

Discuss GTM for Scale

Partner Programs

For accelerators, trade organizations, investors, and ecosystem partners. We provide workshops, diagnostics, and advisory programs that help international founders choose a credible U.S. market and build a practical plan to test it.

Discuss a partner program

Partner Programs

For accelerators, investors and organizations supporting technology founders. I design and deliver practical workshops, commercial readiness assessments and advisory programs that help participating companies make better market-entry and growth decisions. Programs can be structured as individual sessions, multi-session engagements or cohort support. Selected engagement: JETRO × Startup Grind, J-StarX AI GTM Program, Tokyo 2026.

Discuss a partner program

Partner Programs

For accelerators, trade organizations, investors, and ecosystem partners. We provide workshops, diagnostics, and advisory programs that help international founders choose a credible U.S. market and build a practical plan to test it.

Discuss a partner program

How we work

We help you identify the right markets and buyers, sharpen your positioning, and build the go-to-market strategy and commercial systems needed to turn opportunity into revenue. Our work is grounded in buyer research, commercial evidence, and what your business needs to grow.

We help you identify the right markets and buyers, sharpen your positioning, and build the go-to-market strategy and commercial systems needed to turn opportunity into revenue. Our work is grounded in buyer research, commercial evidence, and what your business needs to grow.

01 | FIND THE REAL PROBLEM

Find out what is holding growth back.

We review your customers, pipeline, sales performance and market opportunities to determine where growth is getting stuck.

BUILD A STRATEGY AROUND THE RIGHT BUYERS

Decide where the company can win.

We identify the customers worth pursuing, understand how they buy and what matters to them, and develop the positioning and go-to-market plan to reach them. For U.S. entry, that includes research and interviews with potential U.S. buyers.

03 | PUT THE STRATEGY TO WORK

Give buyers a credible reason to move.

Where market assumptions still need validating, we can run a focused 90-day commercial test. Where demand is already proven, we focus on improving the sales and marketing activities that will produce the greatest return.

04 | BUILD A SYSTEM THAT CAN KEEP PRODUCING

People, processes, measurement, and accountability.

We help put the people, processes, measurement and accountability in place to support more consistent pipeline and revenue. You can take the strategy forward with your own team or continue working with StrataGuide through execution.

04 | BUILD A SYSTEM THAT CAN KEEP PRODUCING

People, processes, measurement, and accountability.

We help put the people, processes, measurement and accountability in place to support more consistent pipeline and revenue. You can take the strategy forward with your own team or continue working with StrataGuide through execution.

Who we work best with

International B2B tech entering the U.S.

International B2B tech entering the U.S.

You have a working product, customers and traction outside the U.S. You’re serious about entering the market but need to determine which buyers to pursue, what proof matters, and how to test demand before investing heavily.

Founder-led B2B companies ready for more consistent growth.

Founder-led B2B companies ready for more consistent growth.

You have revenue and a team, but growth is uneven. Sales and marketing need greater focus, the commercial process needs improvement, or too many important decisions and deals still depend on the founder.

Why StrataGuide

  • You get an experienced operator, not another layer of account management.

    I lead the work directly, bringing 19+ years of experience building commercial teams, entering markets and improving revenue performance.

  • We find out what’s actually holding growth back.

    Before recommending more campaigns, hiring or market expansion, we examine whether the issue is the customers you’re pursuing or how the business is selling to them.

  • Your strategy is informed by buyers, not just internal opinions.

    We examine customer evidence, interview relevant buyers when needed, and test the assumptions that matter before committing substantial budget.

  • The work can continue into execution.

    You won’t be left with a recommendation disconnected from what your team can deliver. We build a practical plan and can work alongside your team to put it into action.

  • You get an experienced operator, not another layer of account management.

    I lead the work directly, bringing 19+ years of experience building commercial teams, entering markets and improving revenue performance.

  • We find out what’s actually holding growth back.

    Before recommending more campaigns, hiring or market expansion, we examine whether the issue is the customers you’re pursuing or how the business is selling to them.

  • Your strategy is informed by buyers, not just internal opinions.

    We examine customer evidence, interview relevant buyers when needed, and test the assumptions that matter before committing substantial budget.

  • The work can continue into execution.

    You won’t be left with a recommendation disconnected from what your team can deliver. We build a practical plan and can work alongside your team to put it into action.

  • You get an experienced operator, not another layer of account management.

    I lead the work directly, bringing 19+ years of experience building commercial teams, entering markets and improving revenue performance.

  • We find out what’s actually holding growth back.

    Before recommending more campaigns, hiring or market expansion, we examine whether the issue is the customers you’re pursuing or how the business is selling to them.

  • Your strategy is informed by buyers, not just internal opinions.

    We examine customer evidence, interview relevant buyers when needed, and test the assumptions that matter before committing substantial budget.

  • The work can continue into execution.

    You won’t be left with a recommendation disconnected from what your team can deliver. We build a practical plan and can work alongside your team to put it into action.

Click and swipe for all four reasons

Hi, I’m Caryne

I’ve spent more than 19 years building commercial teams, entering new markets, and helping technology companies turn their products into revenue.

My experience spans SaaS, fintech, healthcare technology, and marketplaces, from early-stage companies finding their next market to established businesses navigating their next stage of growth.

Along the way, I’ve helped Grovo grow from $1M to $8M ARR in 12 months, generated $26.4M in revenue at Breather, helped The Knot Worldwide sharpen its focus across five customer segments and achieve over 70% of a $50M revenue target in six months, and worked with UK-founded Elliptic to build credibility and revenue with U.S. financial institutions.

What I've learned is that companies often invest in more sales and marketing before understanding why growth is getting harder. Sometimes they're pursuing the wrong customers. Sometimes their positioning isn't giving buyers a compelling reason to choose them. And sometimes the market is right, but the commercial system isn't doing its job.

I founded StrataGuide to help companies make those decisions with the benefit of someone who's been responsible for the results.

Originally from Malaysia and now based in Miami, I work with founders across the U.S. and internationally. I'm a Techstars mentor and have served as a GTM expert and workshop lead for JETRO × Startup Grind's J-StarX AI GTM program.

Caryne Say, founder of StrataGuide.

Caryne Say

Founder & Commercial Entry Strategist

Connect with me on LinkedIn

Caryne Say, founder of StrataGuide.

Caryne Say

Founder & Commercial Strategist and Operator

Connect with me on LinkedIn

Caryne Say, founder of StrataGuide.

Caryne Say

Founder & Commercial Entry Strategist

Connect with me on LinkedIn

StrataGuide Case Studies

From entering a new market to scaling what works.

From choosing more valuable customer segments to improving conversion and building commercial teams, these are examples of the market and growth problems I've worked on throughout my career.

Discuss Your Growth Challenge

Discuss Your Growth Challenge

See All Cases

See All Cases

See All Cases

Grovo

Market focus and GTM for scale. Chose a stronger market, sharpened the buyer story, and built the commercial system that helped grow ARR from $1M to $8M in 12 months.

Explore the proof

Grovo, Enterprise Ed-Tech SaaS Platform

Market focus and GTM for scale. Chose a stronger market, sharpened the buyer story, and built the commercial system that helped grow ARR from $1M to $8M in 12 months.

Explore the proof

Grovo

Market focus and GTM for scale. Chose a stronger market, sharpened the buyer story, and built the commercial system that helped grow ARR from $1M to $8M in 12 months.

Explore the proof

India → U.S.

Merkle Science

India to U.S. | Sharpening the market and buyer path for deeper U.S. penetration.

Read More Case Studies

Testimonials

Hear from founders themselves.

Hear from founders themselves.

Discuss Your Growth Challenge

Discuss Your Growth Challenge

See How We Can Help

How We Can Help

See How We Can Help

Answers to common questions.

Answers to common questions.

Is StrataGuide a fractional CMO service?
How is this different from a marketing agency?
What kind of companies does StrataGuide work with?
Where does an engagement start?
What does success look like?

Not sure what's holding back your next stage of growth?

Whether you're entering the U.S. or working to grow an existing business, let's look at where things stand, what's getting in the way, and whether StrataGuide is the right fit to help.

Discuss Your Growth Challenge

Not sure what's holding back your next stage of growth?

Whether you're entering the U.S. or working to grow an existing business, let's look at where things stand, what's getting in the way, and whether StrataGuide is the right fit to help.

Discuss Your Growth Challenge

Not sure what's holding back your next stage of growth?

Whether you're entering the U.S. or working to grow an existing business, let's look at where things stand, what's getting in the way, and whether StrataGuide is the right fit to help.

Discuss Your Growth Challenge