Build a Profitable Business That Runs Smoothly and Gives You Back Your Life
Helping founders under $10M fix hidden profit leaks and scale faster - combining Fractional Marketing Leadership for immediate growth with business coaching systems that build long-term freedom.
Build a Profitable Business That Runs Smoothly and Gives You Back Your Life
Helping founders under $10M fix hidden profit leaks and scale faster - combining Fractional Marketing Leadership for immediate growth clarity with business coaching systems that build long-term freedom.
You started your business for freedom and flexibility. But now, sales are up while profit hasn’t moved.
Marketing feels like a money pit - expensive, inconsistent, unpredictable. Your team leans on you for every decision, leaving no time to think strategically.
You’re not failing. Your systems are leaking profit.
StrataGuide helps you see where cash and margin are slipping and recover them fast.
We use a structured Profit Driver Analysis to identify where your business is leaking profit across sales, marketing, and operations, and show you which fixes will deliver the biggest impact first.
Time for proven systems that help you:
Grow sales and profit, not just revenue.
Install accountability systems so your team performs without micromanagement.
Reclaim your time to lead strategically instead of firefighting.
Book your free Profit Clarity Call to uncover where your next 20% profit is hiding.
Where Is Your Business On the Path to Profit and Freedom?
Find out exactly where you stand and the smartest move to:
1. Grow profit (not just sales)
2. Free your time from day-to-day firefighting
3. Build a business that runs without you
👉 Complete this 10-minute Scorecard and get your personalized results.
Find out exactly where you stand and the smartest move to:
1. Grow profit (not just sales)
2. Free your time from day-to-day firefighting
3. Build a business that runs without you
👉 Complete this 10-minute Scorecard and get your personalized results.
Where Do You Feel Stuck?
Need leads, sales, and revenue?
Get a steady, predictable pipeline. We’ll build a marketing and sales engine that converts systematically and finally delivers ROI from your spend.
Need a team of A-players?
Need a team of A-players?
You can’t scale with people who need hand-holding. With the right hiring, onboarding, and leadership systems, your team takes ownership and delivers results without constant oversight.
Need control of your cash and margins?
Need control
of your cash flow?
Your business can’t grow sustainably if every gain leaks back out. We’ll find where cash is trapped in your sales, marketing, or ops processes and put systems in place to keep more of what you earn.
Need to get your business ready to sell?
Need to get your business
ready to sell?
Buyers don’t want a business that depends on the founder. Together we’ll build systems and a self-sufficient team so your company runs without you and sells for the multiple you deserve.
It’s Time…
Let’s Build the Profitable Business You’ve Always Wanted
Book Your FREE Profit Clarity Call
In this 30-minute session, we’ll skip the fluff and focus on what will actually move the needle in your business. No generic advice. No hard sell. Just a clear-eyed assessment and an action plan you can use right away.
Book Your Free PROFIT Clarity Call
In this 30-minute session, we’ll skip the fluff and focus on what will actually move the needle in your business. No generic advice. No hard sell. Just a clear-eyed assessment and an action plan you can use right away.
What We’ll Do Together:
What We'll Do Together:
Clear-eyed review of your marketing and sales performance - what’s driving ROI, what’s wasting money
Honest assessment of your team - A-players or bottlenecks?
Profitability check - where cash is leaking and how to keep more of it
Your business’s readiness to run without you and sell for top value when you’re ready
Review your sales and marketing performance, what’s driving ROI, and what’s wasting money.
Assess your team’s structure - where talent is driving results and where it’s blocking growth.
Identify where cash and profit are leaking and quantify how much you can recover.
Evaluate your readiness to scale or exit so the business runs (and sells) without you.
Are You Making These Six Critical Mistakes In Your Business?
DISCOVER the most common profit leaks hurting small businesses — and six practical fixes you can start using this week to increase cash flow, team productivity, and your free time.
Are You Making These Six Critical Mistakes In Your Business?
DISCOVER the most common profit leaks hurting small businesses — and six practical fixes you can start using this week to increase cash flow, team productivity, and your free time.
A Little About Me
Caryne Say
I’m Caryne Say, founder of StrataGuide.
I help startup founders and business owners under $10M fix hidden profit leaks, get out of the weeds, and build companies that run smoothly and profitably without depending on them 24/7.
For nearly two decades, I’ve led marketing and go-to-market strategy for venture- and PE-backed tech companies across North America, APAC, and Europe. My work has always focused on turning marketing and operations into engines of profit and enterprise value, not cost centers.
Recognized as one of the “300 Women Making an Impact in SaaS” by Sales Intel and a Techstars mentor, I’ve built full GTM systems including marketing planning, market segmentation, positioning, messaging, demand generation, and account-based marketing, and led teams that performed without handholding. I’ve done this both as an in-house VP of Marketing and as a retained fractional leader.
That mix of strategy and structure delivered results such as:
• $26.4M revenue on a $2.32M budget at Breather (acquired by Industrious)
• 25% YoY growth, $35M contribution in six months, and an 80% CPL reduction at The Knot Worldwide
• $60M+ in qualified pipeline at LivePerson
• ARR growth from $1M to $8M in one year at Grovo
After years inside high-growth companies, I saw smaller businesses face the same problems: unclear positioning, weak execution, poor accountability, and founder burnout.
I bring the strategic rigor of big-company growth playbooks in a way that’s simple, practical, and built for small-business realities.
That led me to create StrataGuide, a profit-coaching and advisory practice that helps founders identify and fix profit leaks across sales, marketing, operations, and team management.
If your business is growing but profit isn’t following, let’s find out why and fix it for good.
A Little About Me
Caryne Say
I’m Caryne Say, founder of StrataGuide. I help business owners under $10M fix hidden profit leaks, get out of the weeds, and build companies that scale without depending on them 24/7.
For nearly two decades, I’ve led growth for SaaS, services, and marketplace businesses - from early-stage startups to $50M+ scale-ups. Along the way, I’ve seen what makes companies stall, and what gets them moving again.
That experience shaped StrataGuide’s model:
1. Fractional Marketing Leadership when companies need immediate growth clarity and revenue acceleration.
2. Profit Coaching when the bigger leaks in time, team, and money need to be closed to build a truly scalable business.
I’ve delivered $60M+ in revenue through marketing-led growth, rebuilt broken systems in 90 days, and scaled ARR from $1M to $8M. Clients describe me as a strategic sparring partner who makes the complex simple, spots missed opportunities, and turns plateaus into momentum.
Recognized as one of the “300 Women Making an Impact in SaaS” by Sales Intel and a Techstars mentor, I bring the same operational rigor and marketing firepower to StrataGuide’s programs - helping owners reclaim time, increase margins, and build profitable businesses that thrive even when they’re not in the room.
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